Become a franchisee

Auto One - Strong National Branding

Auto One has a prominent name and image that has high customer recognition in the automotive parts and accessories market.

Its latest slogan: "Right Gear! Right Advice!" strategically positions Auto One within the trade and retail segments of the market and supports the company's future direction.

Auto One's strong visual brand image and contemporary logo is boldly employed throughout the company's integrated marketing program clearly identifying Auto One retail outlets, its advertising, promotional and private label brand packaging material.

Auto One - Comprehensive Marketing Program

Auto One's award winning catalogues that are produced regularly throughout the year, consistently show customers the value and breadth of the Auto One range.

Auto One's customer loyalty program, the A1 Club, is designed to encourage repeat purchases and brand loyalty. The data bases developed from A1 Club membership enable Auto One to develop effective direct marketing campaigns.

To ensure strong visual continuity for design layout and construction of new concept stores and remodelling of existing stores, Auto One's corporate development guidelines are facilitated through the company's retail design team. Store design templates are available to new Members and current Members who wish to remodel their existing store. These modules and layouts ensure corporate uniformity while allowing members to maximise floor-space and increase store traffic.

Auto One has a comprehensive website that has been developed to be a convenient and helpful site for customers and Members.

Auto One - Member Communication

The Auto One website also provides the platform for a fast, secure communications system that links all stores with the Auto One national support centre and Distribution Centres via the Intranet.

Auto One's state meeting program and annual conference provides cutting edge industry and market information and ensures a productive networking forum with other Members and Auto One support centre management.

Auto One - unlimited opportunity

Auto One is managed on behalf of the members by its national support centre at Castle Hill, NSW.

Operating together as a team, the independent, member storeowners and management develop unified and dynamic marketing and purchasing programs.

All key marketing, purchasing and budgetry decisions are made through the National Member Advisory Council (NMAC). A pivotal part of the NMAC's strategy is to involve all Members in the decision-making process at the local, state and national level. This unique decision-making process ensures that the company objectives and operations are clear and open for Members to see, so that they can tangibly appreciate the benefits of Auto One membership.

Substantial cost savings and a significant competitive advantage for Members are gained through the import and indent programs of the Auto One Distribution Centres.

Auto One is all about teamwork and growing as a group for the mutual benefit of all Members - its future promises unlimited opportunity.

For more information on becoming an Auto One Member (store owner) click below